As a small business owner, your goal with a blog is to build the ‘know”, “like” and “trust” factors that people need in order to do business with you. A blog will help you showcase your business and start that all important relationship building with your potential customers.

Here are some areas to consider when creating the content for your business blog:

Does the content you are writing help to showcase you as the “go to” person in your geographic area for your type of business? It may be entertaining and funny but are you also showing that you know how to solve your potential customer’s problem?

Does your blog encourage people to connect with you and build relationships? Is there a place for your audience to give you their name and email address so you can start the communication process? Are you asking for feedback? Ask for people to comment and respond to what they are reading. Don’t assume they will know what to do. Read the rest of this entry »